Every year over 40,000 men in the UK are diagnosed with Prostate Cancer, and every hour one man will die from the disease.
In the run up to Father’s Day, broadcaster ITV has teamed up with Prostate Cancer to raise awareness and joined by a host of celebrities the Stand By Your Man campaign is encouraging partners to promote and support men in discussing health issues more openly, culminating in a special short film that will be aired this Sunday 16 at 11.15pm on ITV4. The CEO of Prostate Cancer UK has said the Stand By Your Man campaign is a “real opportunity” to get men and their loved ones talking about prostate cancer. Owen Sharp, who praised the “incredible” cast list involved in the Fathers Day film, said:
“We know we are starting to raise awareness but we know we have so much further to go.
“The whole idea behind it is to get conversations going around every kitchen table, round every journey in every car or any other time people are talking about things.”
One in eight men will receive news that they will suffer from Prostate Cancer in their lifetimes, highlighting the importance of men talking about these issues more openly and seeking help as soon as possible when symptoms are noticed. The film stars Ray Winstone, Charles Dance, John Simm and Neil Stuke.
For more info on the Stand By Your Man campaign, visit the Prostate Cancer UK’s website.
