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Unilever are on the button yet again with this moving and inspirational advert for their new ‘Project Sunlight’ that sees expecting couples from different walks of life and cultures confronted with one of the most important existential questions many people will ask themselves and face – Why bring a child into this world?
The couples are shown images of war, famine, drought and posed the all important question, then they’re asked of their fears and concerns. Watch as some participants are even moved to tears as Unilever combats their fears with a special message of hope, that in essence answers the question with this: “Because there’s never been a better time to create a brighter future….”
Warning – You may tear up.
