Styling reaches a whole new level as 70% of men in the UK wish they had less body hair – time to get those body trimmers out boys!
So what’s keeping men busy in the bathroom? A new study by male power grooming brand Braun, reveals that over 70% of men admit to trimming their body hair, with almost a third taking over 20 minutes to get the job done. Why the fuss to be fuzz free? 41% say a good trim boosts their confidence while almost a quarter admit it’s a labour of love to please their other half.
Moreover, 66% of men view body and facial hair as the new sartorial accessory. With the laudable amount of care and precision going into this integral part of the male grooming routine, Braun takes stock of the shaving habits that have been keeping men cool this summer, identifying the top styles that dominate the male grooming landscape. Get ready to appreciate the art of manscaping:
1. The Tree (20%)
The typical version of The Tree involves shaping a moderate amount of hair on the upper chest with a small trail leading down to the stomach. Most popular amongst the ‘younger generation’ (21%), this evergreen approach to manscaping allows men to proudly display a standard growth of hair all year round.
2. The Top Heavy (15%)
These manscaping heroes rock a well-trimmed mat of hair on the top half of their chest but keep the stomach area smooth. As seen on Brit legends Keith Lemon and Robbie Williams, this look is popular across the board, sported by men of all ages.
3. The Rug (14%)
This look epitomises ‘daddy cool’ with celebrity supporters including Tom Selleck and The Hoff. Fans of this style tend to be 25 years and over, with a chest full of hair to be proud of, keeping the look defined with a quick trim over the summer.
4. The Snail (11%)
This notable male landscape is common amongst younger men who want to keep any hair above the belly button at bay, with a small trail of hair across the stomach.
5. The Woolly Jumper (11%)
Most impressively, but not for the faint at heart, these hirsute gentlemen channel their inner-cavemen externally in a style which is most popular amongst those 31 years and over. To keep this look under control, trim hair to a suitable length on a regular basis.
With such a striking array of styles to achieve, you need a superior grooming gadget to see you through those intense moments of decision in front of the bathroom mirror. Wherever your decision takes you, allow the Braun cruZer 6 shaver to help you on your merry way through the world of male manscaping. Designed to make hair removal an easy job, you can effectively attain your sartorial shave of choice in a matter of minutes. Braun Creative Director Fabio Vivan reveals how: ‘The trick is to trim little and often, this will make your selected manscape easier to maintain. Use the Braun cruZer6 in the shower, pulling the skin tight and work gently in the opposite direction of hair growth. Job done.’
The Braun cruZer6 range is available in the UK at Boots, Amazon, Argos, larger supermarkets & other good electrical retailers. Check out www.braun.com/uk for more info.
