Sporting giant adidas has just dropped what its calling “The Greatest Running Shoe Ever” – enter the Ultra BOOST. At a guarded launch location in New York City, Yohan Blake, Wilson Kipsang and a team of elite athletes pledged their allegiance to the revolution while hundreds of witnesses from around the world were onsite for the introduction of Ultra BOOST.
Attending athletes and guests got a chance to try out the Ultra BOOST through state-of-the-art live testing demonstrations using the ARAMIS system also used by top engineering institutions like NASA, Boeing and Audi to measure crash tests, vibration analysis and durability studies. adidas developed Ultra BOOST using ARAMIS’ 3D shape and surface measurement to provide a fully adaptable running experience. According to adidas, the Ultra BOOST intuitively adjusts to a runner’s stride delivering Energy Return through the BOOST sole. Positioned as an all – round athlete running shoe, adidas says the Ultra Boost will provide long lasting support and comfort in virtually any environment and under any condition.
PRIMEKNIT technology in the shoe’s upper flexes and expands with your foot as you run to reduce friction that causes blisters and soreness. The Stretch Web outsole of the shoe also sports adaptive qualities that allow it to stretch to a runner’s foot strike and movement. One of the improvements delivered in this new Boost shoe sees a newly constructed heel section with a lightweight sock liner that provides craddling support whilst freeing the movement of the Achilles tendon. The Ultra BOOST also boasts a new dual-density TORSION® SYSTEM, embedded into the shoe’s base. This should allow for more independent movement between heel and forefoot and should help to improve stability and control.
The RRP on these is £130 and they will be hitting adidas Sport Performance retail stores from Feb 25th, but if you can’t wait, they’ll also be dropping at adidas.com from the 11th. Follow @adidasrunning for updates and info.
We’re looking forward to getting our hands on a pair, what do you think?
