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Ahead of the release of Spectre, the latest James Bond movie release on October 26th, Gillette’s new campaign “Bond Moments”, encourages us to welcome adventure.
Inspired by Bond creator Ian Fleming, the campaign kick offed with a thrilling TV spot linking the iconic action inspired by the world of Bond to the precise tools from Gillette that together prepare men for their own “Bond Moments.”
Gillette has also partnered with Jany Temime, award-winning costume designer from SKYFALL and SPECTRE, to provide style tips to help men everywhere feel confident and look their best so they are prepared for their “Bond Moments.” On October 10, Jany Temime will take to Gillette’s Twitter account to share her tips and answer questions on how men can create these special style moments.
“Just like Bond, men look and feel their best when they are properly prepared for any situation that comes their way,” said John Mang, Vice President, Global Gillette.“By partnering with SPECTRE, Jany Temime and The Fleming Estate, Gillette is showcasing the precise tools, skills and preparation that men need to be ready for their everyday ‘Bond Moments’.”To celebrate the partnership, a SPECTRE/Gillette Fusion ProGlide razor with FlexBall Technology gift pack is available in stores now. The limited edition pack is the perfect gift for men and will help them be prepared with the ultimate precision shave.
SPECTRE/Gillette Fusion ProGlide razor with FlexBall Technology gift pack RRP £18.99 www.Boots.com
