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Maxi Nutrition’s opening 2016 campaign sets out to prove that it’s proteins will work as hard as you do. Fronted by British boxing great in the making and former World Champion, Amir Khan, the campaign reinforces the message that hard work and dedication pays.
The video above gives a glimpse into the sacrifices that Khan has made to reach his goals and work at the highest level in his sport. It shows that becoming a World Champion takes a relentless pursuit of excellence, that hunger and pursuit never stops and MaxiNutrition believes that it should never stop for its champions either.
This gritty video plainly states that the kind of sacrifice and hard work that it takes to be at the top of your game isn’t for everyone, and we love the strong message and visual. It’s great to see big things coming from MaxiNutrition this year and expect the #ItsNotForEveryone campaign to inspire others to get serious about their training and nutrition.
Gareth Coady, MaxiNutrition Brand Manager, spoke about the brand’s new campaign: “#It’s Not For Everyone captures the essence and attitude of MaxiNutrition. It brings to life the grit, determination and drive needed to succeed. MaxiNutrition products are for those who really need it and are serious about their training and nutrition. Success doesn’t come without effort!”
Our protein-led nutrition products use scientifically-proven ingredients which help those who take our products support their goals. This is why champions like Amir and Jordan choose MaxiNutrition – protein that works as hard as they do.”
To learn more about MaxiNutrition and shop their broad range of protein products, for everything from weight management, to power, to wellbeing, head to www.maxinutrition.com.
