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Pink Gin Craze To Be Doused By Violet Gin

With its eye-catching purple colour and “delicate” violet flavour, newly launched J.J Whitley Gin is set to take the gin scene by storm, according to its producers.

JJ Whitely Violet Gin

J.J. Whitley Violet Gin has been created with a blend of eight botanicals including juniper, angelica root, coriander and liquorice, all complemented by a natural burst of flavour from the quintessentially English country garden flower – the violet.

This light purple gin not only looks fantastic in the glass and on the shelf, but also has a smooth and refined fragrance with a light delicate taste of violet that is rounded off with a subtle sweetness and soft scents of juniper.

Speaking about their newest release, J.J Whitley Violet Gin brand manager, Adam Georgiou said: “Pink gin is currently a big trend for lots of different reasons, not least because its Instagrammable.  With the launch of our new violet flavour, gin lovers are set to enjoy a beautiful light purple coloured gin with an amazing flavour, which will add an elegant twist to your G&T – and that the internet will go wild for.”

 New J.J Whitley Violet Gin was officially launched on World Gin Day (Saturday 9 June 2018) during the Chestersons Polo in the Park event at Hurlingham Park, London, alongside Boadicea de Victorius’ new violet bottle fragrance, Fortitude, which celebrates 100 years of votes for women.

J.J. Whitley Violet Gin is available in bars across the UK and for £18 (70cl) from online retailers such as www.amazon.com,www.drinksupermarket.com and www.mastersofmalt.com.