Norwegian lifestyle brand SWIMS has launched its new ride scheme SWIMSPOOL in both London and New York, by dispatching a fleet of bright orange supercars across the city.
SWIMS, prides itself on its ability to draw inspiration on classic and luxury style by way of its footwear and sportswear. Now the company is aiming to do the same for commuters. During the launch day pilot scheme, riders had the opportunity to hail a show-stopping orange supercar by simply @SWIMSOfficial using the hashtag #SWIMSPOOL.
Jake Brandman, Global President of SWIMS, commented: “At SWIMS, we reinvent classics. SWIMS debuted in 2006 with the mission to create smart and utility-infused footwear solutions for the modern man, and now we want to do the same for how they get around town. We are rolling out our pilot taxi service, SWIMSPOOL, to reinvent their commute.”
Alex Eskeland, Co-Founder & Commercial Director of SWIMS, continued “Off the heels of our Autumn/Winter 2018 line, the Motion Collection, we’re all about finding smart ways to move around the city. SWIMSPOOL is the perfect opportunity to get busy Londoners where they need to be, in a more elegant way, so they are ready to take on the world.”
For more information on SWIMS the brand and SWIMSPOOL app, head here: https://www.swims.com/commuting-reinvented
