The Swiss luxury watch brand continues to build on the success of the new TAG Heuer Connected, with additions to its line of elegantly crafted timepieces geared towards performance. These novelties include a special edition for golfers, which uniquely combines sporty elegance and the unparalleled functionality of the TAG Heuer Golf app within a custom-designed digital experience suited for any lifestyle.
La Chaux-de-Fonds, Switzerland: Combining advanced watchmaking technology with a proven passion for golf and the world of sports, TAG Heuer introduces the Golf Edition of the third generation Connected watch launched in March of this year. This is the second time the luxury watchmaker has created a watch specifically for the golf community – the first edition was presented in 2019 with the launch of the best-in-class TAG Heuer Golf app and was an immediate hit.
Designed and developed entirely in-house by a team led by TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, the TAG Heuer Golf app is packed with features to help master the course, such as 3D mapping, hazards distance, shot tracking, scorecards, pro stats and the new Driving Zone feature. It’s built to support any player who wants to take their game to the next level. Together with the TAG Heuer Sport app and the range of connected services offered by the new Connected watch and Wear OS by Google it’s the most comprehensive companion of its kind we’ve seen in a smart watch.
“TAG Heuer Connected Golf Edition further solidifies our leadership in the luxury smartwatch segment with a one-of-a kind timepiece thoughtfully crafted to boost the player’s game and stand out on the course.”
Playing with a TAG Heuer Connected is a true game changer that will give any golfer an immediate competitive edge,” explains Frédéric Arnault.
“Marrying form and function in a brand-new way, it offers a smooth, easy-to-use and performance-oriented digital experience not only for golf, but many sports and everyday activities as well. Every detail has been purposefully engineered to help refine the player’s strategy, improve their accuracy and remove the guesswork so they can focus on enjoying the game, without compromising on elegance and style.”
The TAG Heuer Connected watch is a unique combination of the refinement of a chronograph-inspired timepiece crafted in watchmaking tradition, with a custom-designed digital experience geared towards performance. The experience on the wrist is complemented by the TAG Heuer mobile companion app that allows for personalisation and insights into the wearer’s other sport activities, such as running, cycling or fitness.
The new TAG Heuer Connected Golf Edition
The ultra-lightweight 45-mm black titanium case echoes the distinct design and refined finishes typical of TAG Heuer chronographs. The exclusive matte black ceramic bezel features 18 engraved and lacquered graduations, which serve as a reference for the performance at each hole. The crown is now flanked by two functional pushers at 2 and 4 o’clock and a screwed caseback. The white lacquer on the rotating crown and green lacquer on the pushers echo the unmistakable hues of the course. The pushers, in particular, have a dedicated usage for the TAG Heuer Golf app, in addition to other functionalities within the digital experience: They are used to record shots and shot distances with optimal precision in action. This innovative feature is a perfect embodiment of TAG Heuer’s heritage of ultimate sports performance measurement.
Specially for the Golf edition, TAG Heuer is also introducing new variations of its five custom-designed mechanical or digital-inspired always-on watch faces with touches of emerald green matching the striking coloured accents of the case and strap.
The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The watch is fitted with a magnetic battery charger, and comes with a dedicated travel pouch and accessory box that contains four TAG Heuer-branded tees, a branded divot tool, three branded balls and the additional black rubber strap.
The TAG Heuer Connected Golf Edition will be available now. Shop via a select network of retailers and TAG Heuer boutiques, and will also be available at www.tagheuer.com for Australia, Japan, Switzerland, the UK and the US.
