Today, the Wilkinson Sword team have set up a pop-up barber-come-florist at Kings Cross Station swapping facial hair for bouquets.
From 8am this morning, the facial hair removed from each shave will act as the currency for the amount of blooms each participant receives. The more facial hair the man has to remove, the larger the bouquet of flowers he will receive to give to his loved one, even more of an incentive for our guys to have a smooth Valentine’s Day this year. Those sporting a five o’clock shadow will be offered a single stemmed wrapped flower.
Participating gents will also be given a personalised Hydro 5 razor, but if you don’t make it down to Kings X, you can still be in with a chance to grab one on the Wilkinson Sword Facebook page.
Would you give up your beard for a bouqet to please your lover? What else would you give up? 54% of British men admitted that they would give up free tickets to go and see their favourite team play, while only 56% said they’d ditch an old mate for a Valentine’s date (spineless snakes!).
