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This video follows the story of the “Decentralised Dance Party”, which consists of hundreds of people partying through Europe carrying boomboxes. It follows the group’s tour of London, showcasing the way music has such a monumental effect on people as they party. Seven key elements of the tour are mentioned, including clothing, location and dancing – creating an atmosphere which is loud, ridiculous and carefree. Music is the connecting force between all these elements as participants become performers and everyone unites to have a great time.
“The Sound Effect” (#TheSoundEffect) is a vibrant video capturing how music brings people together and creates a party. Watch it above.
