The latest range of Promax Lean protein bars has been released by the makers of the leading sports nutrition products. The taste and nutritional content of its Lean bars have been enhanced, and they now come in four flavours: Salted Caramel, Cookies & Cream, Chocolate Mint and Peanut Butter.
Maximuscle‘s newest high protein, low sugar, Promax Lean bars offer an indulgent range of flavours, developed based on consumer insight. The new taste options also come with some enhanced nutritional benefits.
If you don’t take our word for it, Maximuscle confirmed that its leading ambassadors, including Maro Itoje, Jordan Henderson, Conor Murray, Anthony Watson, Bradley Simmonds and Anthony Yarde will be using the products to aid their physical performance and support their training goals.
The new Maximuscle Promax Lean bars have a thick, chewy texture and taste delicious for the most part – we weren’t fully convinced about the cookies & cream flavour – but the mint and salted caramel were inseparable favourites among the team.
Wrapped in an eye-catching new packaging, the new bars are designed to fit in with a busy, on-the-go lifestyle as a high protein alternative to an unhealthy snacks such as crisps and chocolate bars. The new indulgent flavour bars now contain a dietary fibre called polydextrose to reduce the levels of sugar, with only 1.6g sugar per bar. The newly formulated bars can help aid consumer training goals and are accredited by the Informed-Sport programme.
Maximuscle Nutrition Bars – Promax Lean Definition details:
- A high protein (20g) bar to support muscle development and aid lean muscle goals, with added green tea extract (150mg).
- Promax Lean bars have low sugar levels and are also a convenient protein-rich high-fibre snack, to help support eating goals when temptation threatens to hamper progress.
- Enhanced flavour range including Cookies & Cream, Peanut Butter, Salted Caramel and Chocolate Mint.
- All 55g bars are available online (Maxishop & Amazon) RRP – £1.99 per bar
Jordan Henderson, Maximuscle Ambassador and Liverpool midfielder, said:
“The new Maximuscle Lean bars really do feel like an indulgent treat simply because they taste so good. Adding to the fantastic flavours, the bars also have improved nutritional values such as lower sugar, which help my specific training goals. I’ll definitely be tucking into one after training each day – my favourite has to be Cookies and Cream.”
A spokesperson for Maximuscle, added:
“Maximuscle prides itself on the fact that 100% of its products are of the highest quality due to the rigorous quality control that they go through, ensuring that every single Maximuscle product has been accredited by Informed-Sport. This stamp of approval gives its athletes and ambassadors the confidence to go into competition with peace of mind knowing that 100% of Maximuscle products are screened for banned substances.”
