The makers of Kraken, this deliciously dark rum have teamed up with Surfers Against Sewage for latest launch to help save the mythical beast’s lair.
The Kraken Black Spiced Rum is taking action to save the watery lair of its master, the legendary Kraken, with the launch of its new collectors’ limited edition Salvage bottle this season, as the brand continues its mission to save the seas.
Working in partnership with Surfers Against Sewage, the deliciously dark rum will be donating £1 from every sale of its new bottle to the marine conversation charity that works with communities to protect oceans, beaches, wildlife and waves. The Kraken Rum Salvage bottle launch follows hot on the tentacles of the release of black metal Krakenstraws earlier in the year, which gave rum lovers a delectably dark and sustainable way to enjoy Krakencocktails in bars right across the UK as well as at home.
Bold, dark and powerful, like the mythical Kraken Beast itself, the unique ceramic design includes intricate, raised and embossed details, combining Kraken’s trademark tentacles with a sandblasted matte finish, making a welcome addition to any drinks trolley as a real collector’s item.
Surfers Against Sewage work with communities to protect oceans and beaches through plastic reduction initiatives and organised beach clean-ups. The Kraken plans to work with the charity on an ongoing basis to support its efforts to fight plastic pollution. The Kraken is mighty and powerful but even the mythical beast wants to protect its sea creature rivals. With plastic pollution posing a huge threat to its deep ocean territory, the Kraken is on the hunt to tackle the problem.
Hugo Tagholm, Chief Executive at Surfers Against Sewage, said: “We’re delighted to be working with The Kraken Black Spiced Rum who will be raising vital funds for our work to protect the marine environment through its very special limited edition Salvage bottle.”
The Kraken Rum Limited Edition Bottle Availability
The new limited-edition Kraken Rum Salvage bottle will be available from Amazon and the dedicated Kraken page from 17th October – priced at £35.90 – https://www.amazon.co.uk/dp/B017UEM4FM. But remember folks – drink responsibly!
