The partnership between Mercedes-Benz and Apple Music has created an exciting opportunity for music lovers and car enthusiasts alike. For the first time ever, Mercedes-Benz cars will offer premium immersive Spatial Audio, powered by Apple Music. This exciting development was showcased at a special event hosted by the Apple Music team, which took place at the state-of-the-art Platoon Studios in Tileyard, Kings Cross.
The event was attended by music industry professionals, journalists, and influencers, all eager to see and hear what the collaboration between Mercedes-Benz and Apple Music had produced. The special session was hosted by the Apple Music team working specifically in the Hip Hop music space. Attendees were given an opportunity to experience the new technology firsthand and to explore its capabilities.
In addition to showcasing the Spatial Audio technology, the event also included a Logic Pro demo session, which gave attendees an insight into the production process of creating music in a Spatial Audio environment. The demo was followed by a tour of a Spatial Audio mixing studio, where attendees could see and learn about the complex process of mixing music in a 3D environment.
The highlight of the event was the listening session inside a Mercedes-Benz EQS. Attendees were able to experience the sound system come to life in a way that has never been possible before. Spatial Audio is a revolutionary technology that allows sound to be placed and moved in a three-dimensional space, giving listeners a sense of immersion and realism that was previously impossible.
The Mercedes-Benz EQS is the perfect car to showcase this new technology. The EQS is an all-electric luxury sedan that has been designed from the ground up to be a technology powerhouse. It boasts a range of advanced features, including a Burmester high-end surround audio setup, a massive 56-inch Hyperscreen display and an augmented reality head-up display, making it the perfect vehicle to demonstrate the Spatial Audio system.
The event was a testament to the power of collaboration and innovation. By bringing together the expertise of Mercedes-Benz and Apple Music, a new level of audio experience has been created that is truly immersive and groundbreaking. The Spatial Audio technology is set to revolutionise the way we experience music in our cars, and the partnership between Mercedes-Benz and Apple Music is just the beginning.
